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Each prompt does one job. Your first move (above) starts work on your area of focus. Your Power Positioning Statement says what you do in one sentence. Create your compelling offer turns it into an offer someone can say yes to. The Coach Differentiation Prompt shows you how a client would describe your work.

The exercise from the masterclass

Your Power Positioning Statement

Say what you do in one sentence a stranger understands.

When someone asks what you do, the right answer makes them lean in. It’s hard to find those words about your own work. This prompt asks you three questions, then writes one clear sentence that says who you help, what you help them do and how.

Example (a fictional coach)I am an executive coach who helps newly promoted leaders hand over real ownership without lowering their standards.

Use it when someone asks what you do, at the top of your LinkedIn profile or website, and at the start of the other prompts on this page.

How: open a new chat in the AI you use (ChatGPT, Claude or Gemini), paste the prompt, send it and answer three questions.

If the AI keeps asking questions, type write it now.

Read the prompt
I'm a professional coach. Help me say what I do in one clear sentence, in my own words.

Ask me the three questions below exactly as they're written, one at a time, and wait for my answer before you ask the next one. Don't explain, don't summarise my answers and don't ask follow-up questions. After my third answer, give me the result described below, even if my answers were short. If I type "write it now" at any point, stop asking and write the result with what you have. Your first reply is Question 1 of 3 and nothing else.

Question 1 of 3: Who comes to you for coaching, and what do they say they want?
Question 2 of 3: Think of one person you helped, and don't tell me their name. What was really going on for them, and what changed?
Question 3 of 3: What in your background, or in the way you coach, helps people make that change with you?

If I paste in a sentence I already have about what I do, use it too. My area of focus from the audit is (choose your area of focus above).

Use only what I tell you in this chat. Leave out anything that could identify a client. Don't invent results, credentials or numbers.

After my third answer, reply with these four things and nothing more:
1. My Power Positioning Statement as one normal sentence in this shape: I am A, I help B to do C with D. A is who I am as a coach, B is who I help, C is what I help them do, D is how I do it. Put my details in place of the letters and leave no letters in. Use my words where they fit.
2. The same thing in plain words a stranger could repeat back, under 30 words, no coaching jargon.
3. One next step for my area of focus, starting with the area's name. Signal: who I could say my Power Positioning Statement to who has never met me, and the one question to ask them afterwards. Value: one thing I do with every client that I could write down as steps, and the first question you'd ask me about it. Visibility: one idea from my answers I could shape into a post for people who have never met me. Trust: one thing my ideal clients need to believe before they say yes that I could answer plainly before a discovery call. Space: one prep or admin task I repeat for every client that could become a checklist AI does the heavy lifting on.
4. This line: If any word isn't yours, tell me which and I'll change it. If it all is, you're done.

Start now with Question 1 of 3.

Going further

Create your compelling offer

Turn your statement into an offer someone can say yes to.

Your Power Positioning Statement tells people what you do. Your offer tells them what working with you looks like, so they can decide. This prompt asks three questions, then drafts four short parts: who it’s for, what it addresses, why you, and how you work.

How: open a new chat, paste the prompt, and add your Power Positioning Statement to your first answer.

Read the prompt
I'm a professional coach. Help me write a short description of my coaching offer, in my own words.

Here's how this works. You ask me three questions, one at a time, then you write. Not four. After my third answer you write, even if my answers were short. Label them "Question 1 of 3", "Question 2 of 3" and "Question 3 of 3" so I can see where we are. Ask each one in a single plain sentence. Don't explain, don't summarise my answers back to me, and don't ask follow-up questions.

Question 1: Who comes to you, and what do they say they want help with? If I have my sentence from the Coach Differentiation Prompt, I'll paste it in with this answer. Use it.
Question 2: Think of one person you helped, no names. What was really going on underneath, and what changed for them?
Question 3: How does working with you actually run, start to finish, and what in your own background helps you do this work?

If I include a client's name or anything identifying, leave it out of what you write. Don't ask me to change it. Use only what I tell you here, no files or other sources.

After my third answer, reply with all of this in one message.

My offer, in four short sections, each under 40 words, plain language, my words where they fit:
WHO IT'S FOR
WHAT IT ADDRESSES
WHY ME
HOW WE WORK

Then one line beginning "The pattern I noticed:", your best reading of what my clients have in common underneath. Say it's your reading, not a fact.

Then, for each of the four sections, one short line saying which of my answers it came from. Where you had to write something I didn't tell you, put "check this" beside it instead of asking me. Don't invent results, credentials, numbers, client stories, quotes or prices.

Then one small next action, two sentences at most, based on my area of focus from the audit:
Signal: Try the offer with someone it could serve and ask what they understand about who it's for and why they might choose me.
Value: Capture one part of how I work by asking me to explain it and turning my answer into a draft I can check.
Visibility: Choose one grounded idea from my offer, name who could use it and where I could share it. A draft still needs to reach people.
Trust: Identify one question to check with a prospective client, then help me write an honest answer using only what I can support.
Space: Describe one preparation or administrative step I repeat, using my own process without client records, and decide what could become a reusable checklist.
If no area of focus is included above, pick the area my answers point to and say which one you chose.

End with this one line and nothing else: "If any line is wrong, tell me which and I'll fix it. Otherwise, you're done."

Start now with Question 1 of 3.

Then make sure every word is true

In the same conversation, this prompt shows which of your words support each part and asks about the line that most needs your judgment. What’s left is an offer you can stand behind.

Read the prompt
Review the offer you drafted from my answers in this conversation. Use only what I have told you here.

For each of the four sections, show the words in my answers that support it. Put "check this" beside anything unsupported. Identify any claim, result or credential that needs to be removed or confirmed.

Ask me one focused question about the line that most needs my judgment, then wait. After I reply, revise the offer. Keep each section under 40 words and use my wording where it fits. Do not invent anything to fill a gap. End with the one change I should check before using it.

If the AI keeps asking questions, send: “Write the draft now using only my answers so far. Mark missing information for me to check. Ask no more questions.”

Show the finished offer to someone it could help and ask: “What do you understand about who I help?”

Optional

The Coach Differentiation Prompt

Find the words your clients would use to recommend you.

You may already have this from registering. Describe your work as you would to a friend over coffee, and it shows you the words that would make a struggling prospect feel understood, the strength you’ve stopped noticing, and one sentence a client would use to recommend you.

Read the prompt
I'm a professional coach. Help me hear what I do the way a client would say it.

Start by asking me this question, exactly as it's written, and nothing else: "How would you describe what you do to a friend over coffee? Tell me who you help and what changes for them, in two to four sentences. Don't polish it. Say it the way you'd actually say it." Then wait for my answer.

When I've answered, read my words the way a struggling prospect would read them. Someone overwhelmed and stuck, searching for a reason to believe change is possible. Then tell me three things.

1. THE WORDS THAT WOULD STOP THE SCROLL
Which of my exact phrases would make that person pause and feel understood? Quote them back to me and explain what makes each one land when so much online copy washes past.

2. THE GIFT I'M SITTING ON
What am I taking for granted? Name the thing I do instinctively that keeps clients coming back, the one I've stopped noticing because it comes easily to me. Be specific enough that it stings a little.

3. ONE SENTENCE I CAN USE
Write one sentence that captures what I really do, in the words a grateful client would use to point a friend my way. Plain and human, no marketing voice. Something I could put on my website tomorrow and recognize myself in.

Be specific. Don't flatter me. Show me what I can't see from the inside.

What comes next

This time next year

The magic in your coaching finally has a name. The right people find you, say yes easily, and you have your time back for the coaching you love.

Your first move is the start. The AI for Coaches Mentorship is where you build the rest into your own practice, step by step, alongside other coaches, with Colin Scotland and Coaching.com.

See how the mentorship works

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